Recent Resources, Thoughts, and Missives – The Relish Blog

A dark Amazon Prime delivery truck drives through a city intersection under a red light.

Shop Locally: Ditch Amazon and Support Small Business

August 7, 2025

I’ve always been a big fan of shopping locally whenever possible. Living in a cabin in the woods can make that a bit of a challenge. So for years, we

A bold yellow arrow painted on wet asphalt, pointing forward with streaks of light and tire marks crossing it, symbolizing direction, momentum, or moving ahead despite obstacles.

Abundance vs. Scarcity

July 31, 2025

Have you recently lost a big contract? Did you miss out on a business opportunity? It’s pretty standard to frame this from the perspective of scarcity (what you have lost),

Homepage of Nano Fixation’s website, featuring a headline about extending the use of critical metals, a curved mining road image, and a call-to-action button that reads “Join Our Community.”

Site Launch: Nano Fixation

July 24, 2025

We launched a new site for one of our partners this week. Nano Fixation Inc. is a new venture here in Colorado focused on technology that helps precious materials and

A red heart-shaped padlock attached to a chain-link fence overlooking a calm river lined with colorful buildings, symbolizing love, commitment, or emotional connection.

Lean into Your Values

July 17, 2025

I had a call with a prospective client yesterday. They asked about our commitment to DEI in the current political landscape. I told them this: “The only things I am

A blurry eye chart viewed through a pair of clear eyeglasses, with the letters coming into sharp focus through the lenses, symbolizing clarity and vision.

Clarity Over Cleverness: Refine Your Core Message

July 10, 2025

Clarity beats cleverness every time. Unless you are an established, VERY well-known brand, you have to ensure that your core statement is clear and concise. You have <10 seconds to

Two brass padlocks fastened to steel cables on a bridge, with a blurred cityscape and river in the background, captured in warm, golden-hour lighting.

Scams Are Rampant: Protect Yourself from Scammers

July 3, 2025

Scammers are getting more prevalent. Last month, I was contacted by an individual claiming to be “Mike Eldrich,” who was interested in engaging with us for a web project. He

Homepage Tear Down: Improve Your Ability to Connect

June 26, 2025

We’re two days behind, but here’s this week’s Tuesday Teardown. Here’s an evaluation of a great Colorado BCorp’s site. They do great work… here are some ideas on ways to

A pair of eyeglasses sitting on top of a table.

Authenticity Matters: Follow Your Heart, Not Trends with Your Messaging

June 19, 2025

I recently joined a program to help Relish find its voice, differentiation, and direction in terms of how we help our clients be their best and do the most good

A cozy café scene with people working and relaxing, featuring wooden furniture and a warm ambiance.

How to Get Referrals

May 29, 2025

One of the easiest ways to spread your story to a wider audience is to enlist others to share it for you. Create relationships (or even more formal referral partnerships)

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