
Episode 81: Who you need to BE to get things DONE with Sobia Zafar from the Taaleem Foundation
Setting big goals for your organization can be daunting. Are your plans and projections realistic? Are you reaching too far? Not far enough? Getting to
Co-founder and CMO of Relish Studio · Co-author of Mission Uncomfortable
It was Sunday afternoon, Memorial Day weekend 2020, and I was hard at work optimizing and retooling pages for one of our great nonprofit clients.
And I was loving it.
Normally, I’d have been grumpy about working on a weekend, much less a holiday weekend, but that wasn’t happening. I was actually excited to share my expertise to help one of our favorite nonprofit partners move their organization forward, so they could improve the lives, health, and well-being of their stakeholders.
That’s when I knew I had discovered my calling.
Fast-forward to that September. I had the distinct privilege of being a guest on one of my favorite podcasts, More Cheese Less Whiskers, with the charming and insightful Dean Jackson. He likes to help people hatch “evil schemes” for their businesses, and he quickly nailed down a path for spreading my superpower to the masses. And Relish THIS was born.
My favorite thing to do is work with founders and leaders of nonprofits to brainstorm ways they can grow their organizations and do more good. That’s what Relish THIS is all about: uncovering gold nuggets to help good people do great things.
Let’s brainstorm some breakthroughs together.
Relish THIS is the purpose-marketing podcast: a weekly conversation with nonprofit and purpose-driven leaders about what’s actually working in their marketing – and what isn’t. Expect practical ideas, honest stories, and a few tangents worth taking.

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What if your online activities connected with your stakeholders? Generated leads and spawned conversations instead of gathering dust? Looked great and got you noticed?
Ready to upgrade your online presence to turn marketing frustration into mission fulfillment? Let’s talk.