Co-founder and CMO of Relish Studio · Co-author of Mission Uncomfortable
It was Sunday afternoon, Memorial Day weekend 2020, and I was hard at work optimizing and retooling pages for one of our great nonprofit clients.
And I was loving it.
Normally, I’d have been grumpy about working on a weekend, much less a holiday weekend, but that wasn’t happening. I was actually excited to share my expertise to help one of our favorite nonprofit partners move their organization forward, so they could improve the lives, health, and well-being of their stakeholders.
That’s when I knew I had discovered my calling.
Fast-forward to that September. I had the distinct privilege of being a guest on one of my favorite podcasts, More Cheese Less Whiskers, with the charming and insightful Dean Jackson. He likes to help people hatch “evil schemes” for their businesses, and he quickly nailed down a path for spreading my superpower to the masses. And Relish THIS was born.
My favorite thing to do is work with founders and leaders of nonprofits to brainstorm ways they can grow their organizations and do more good. That’s what Relish THIS is all about: uncovering gold nuggets to help good people do great things.
Let’s brainstorm some breakthroughs together.
Relish THIS is the purpose-marketing podcast: a weekly conversation with nonprofit and purpose-driven leaders about what’s actually working in their marketing – and what isn’t. Expect practical ideas, honest stories, and a few tangents worth taking.
One of the challenges most entrepreneurs create for themselves is an inability to ask for help. This can stem from fear of appearing weak, a
Marketing is all about relationship-building. From selling a $0.25 widget to landing a multi-million dollar corporate sponsor, your ability to close business is only as
A small adjustment in the language you use can make a big impact on your outcomes. A lot of nonprofits, in fact, MOST nonprofits, talk
Aside from “pivot”, “culture” is a word that has been getting a bit of a workout in the business world over the last several years.
When spending money on one’s organization, it’s pretty easy to fall into what I call the “cost trap”. Particularly when one is a solopreneur, there’s
Building a team seems like a pretty straightforward endeavor. Figure out what you want people to “do” then get someone on board to accomplish that
At one point, having a purpose-focused organization was a bit of a differentiator. Lately, the term comes up a lot, and for those organizations that
When asked, “What’s the best Customer Relationship Management Tool (CRM)?” I like to joke, “The best CRM is the one you will use.” And though
When thinking about planning, most of us start that exploration from the perspective of where we are today. Want to buy a new car? How
What if your online activities connected with your stakeholders? Generated leads and spawned conversations instead of gathering dust? Looked great and got you noticed?
Ready to upgrade your online presence to turn marketing frustration into mission fulfillment? Let’s talk.
