Episode 25: Get Your Story Out There With Kate Williams From 1% For the Planet

On this week’s episode, I’m proud to talk to one of my favorite people—Kate Williams, Executive Director of 1% for the Planet.

1% for the Planet, if you’re not familiar with the organization, calls itself “a global movement inspiring businesses and individuals to support environmental solutions through memberships and everyday actions.”

Their mantra—”everyone has a 1%”—aims to rally purpose-focused businesses to give 1% of gross revenue to environmental causes.

Revenue commitments aside, one challenge many of these organizations face is a reluctance to get out there and share the great stories they are creating. On today’s episode, Kate and I discussed this challenge, how 1% for the Planet knocks virtual events out of the park, and more.


Everyone has a 1%. Whether that’s time or money, look for your 1% and direct it to something that would make a difference.