In the past, one’s “elevator pitch” lasted 30-60 seconds.
There was a reasonable expectation that one could hold someone’s attention for that period of time during which a longer conversation could be created.
These days, however, 30-60 seconds is an eternity. In the world of TikTok and Snapchat and Twitter, we now have roughly 7 seconds to capture your audience’s attention before they move on to something else.
That’s why you have to answer these questions immediately on your site:
- What is this?
- Who is it for?
- How does it make their life better?
- How do they get it? Or what should they do next?
Today’s guests on Relish THIS, Maren Miller and Nikki Murillo from Building Bridges are working to transform the world through DEI training. They see an opportunity to inspire both current and future leaders to embrace inclusivity in the workplace and beyond to shift perspectives and make the world a better place. They are doing amazing work in the space.
They are also doing a pretty good job of fleshing out their story on their site: demonstrating empathy and establishing authority, differentiating their services and processes, and leveraging social proof. But (at least on the date of our conversation) were missing an opportunity to nail the 7-second test to really throw the hook into those looking to improve Diversity, Equity, and Inclusion practices in their organizations.
Just the nature of their work, which requires individuals to take a pretty hard look at their own privilege, requires overcoming some interesting challenges. We chatted through some sales ideas, ways to create some sparks in their INSPIRE phase activities, and more.
This was a really fun conversation and I hope you can check out the show.
Links:
Building Bridges
Building a Story Brand
Small Business Marketing Assessment
Ask:
Fill out the Building Bridges Survey
Go Slow To Go Fast! Pause take a breath, be aware of yourself, your environment, your surroundings, and your community, and, examine what is the next right step.
Listen to the podcast here:
