Episode 10: Rethinking Donations and Flowing with Trends – Eileen O’Rourke from GoFarm Colorado

On this episode of Relish This, I had a great conversation with Eileen O’Rourke, the Executive Director of GoFarm Colorado.

One of the biggest takeaways from this episode is how to rethink your relationship with donors, particularly in a year when trends have changed.

Eileen has seen a drop off in their “big” donor commitments this year with a shift to more people giving smaller amounts (which, fortunately, has mostly made up the delta). By embracing this trend and coupling this approach with asking for donors to transition to a multi-month commitment, we identified some really great opportunities to not only go with the flow driving donor engagement this year but increase chances of hitting budget targets and smoothing out cash flow as well.

Have a listen. I think you’ll love this episode.

Show notes and links:
GoFarm Colorado

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