
Persona Development Tip
It’s probably a disservice that persona development usually starts with demographics (and, unfortunately for many, ends there as well). You are spot on that more needs to be explored to

It’s probably a disservice that persona development usually starts with demographics (and, unfortunately for many, ends there as well). You are spot on that more needs to be explored to

How do you set goals? Here’s a great tip I got from Jason Van Orden this afternoon on a call he was hosting: set yourself up for compounded success by “Stacking the

Whether you are a startup looking for investment, or a nonprofit seeking to build momentum by attracting a larger donor, getting your story dialed in is clutch. On this week’s

The idea of testing can stir up anxiety for many people. But what if testing was a fun, fruitful venture for your organization? In fact, to get the most out

All of us have the desire to be liked. And many of us hide our true selves for fear of rejection. We tailor our appearance, what we say, and what

There’s a saying in sales, “‘No’ is the second best answer you can hear.” There’s a certain power in “no” and getting to that “not interested” allows everyone to move

A small adjustment in the language you use can make a big impact on your outcomes. A lot of nonprofits, in fact, MOST nonprofits, talk about donations in terms of

When asked about sales sources, most people respond with “word of mouth” as their top channel. And that’s often the lowest-hanging fruit for generating more revenue for your organization. But

Whether you’re a seasoned nonprofit or just getting started, it’s important to learn the concept of “failing fast.” Getting to a “no” quickly can help you achieve success and grow
What if your online activities connected with your stakeholders? Generated leads and spawned conversations instead of gathering dust? Looked great and got you noticed?
Ready to upgrade your online presence to turn marketing frustration into mission fulfillment? Let’s talk.