A skier in a yellow jacket and helmet navigating a steep, snowy slope lined with evergreen trees, with snow-covered mountains and a clear blue sky in the background.

How to Fine-Tune Your Marketing: Focus on One Tactic at a Time

At one point in time, I read a lot of business books. I started to notice, however, that most of them said the same things. They just framed their advice differently. And it made me think about when I was learning to Telemark ski back in the day. I was fortunate to be able to … Continued

A Leadville Trail 100 race shirt and finisher’s buckle engraved “Under 25 Hours,” with the name “Stuart” and time “24:42:09” printed on the sleeve.

Start with a Plan: How Running the Leadville Trail 100 Made Me Better at Business

In 2007, I ran my first 100-mile race, the Leadville Trail 100, without much of a plan. I started running in the summer of 2006 after having a tough start to my 05/06 ski season due to being pretty out of shape. I didn’t want to repeat that in 06/07, so I started dryland training … Continued

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