Category Messaging

I had a call with a prospective client yesterday. They asked about our commitment to DEI in the current political landscape. I told them this: “The only things I am changing about our commitment to Diversity, Equity, and Inclusion are…

Clarity beats cleverness every time. Unless you are an established, VERY well-known brand, you have to ensure that your core statement is clear and concise. You have <10 seconds to buy more time with your audience. Don’t blow that opportunity…