The Field of Dreams Fallacy
June 22, 2020
Remember The Field of Dreams? This 1989 fantasy movie featured an Iowa corn farmer who heard voices in his head telling him to construct a baseball stadium. He obliged and
Recent Resources, Thoughts, and Missives – The Relish Blog
How to Make Your Donate Button Rock
May 19, 2020
For any non-profit organization, the ultimate goal is for your website to maximize donations. However, putting up a “donate now” link just isn’t going to cut it. Like any actionable
The Compounding Power of Small Improvements
May 4, 2020
As humans, we like big wins. They make us feel like we’re doing something important and really fire up our pleasure centers. Everyone loves a home run. But there’s a
Use Niche Social Media Networks to Supercharge Your Digital Marketing
April 20, 2020
Tired of the endless surveys, analysis, and segmentation needed to identify the niche audience that will want to buy your unique product? Fear not – niche networks are here, and
Facebook and Instagram Experiment with Removing Likes
April 6, 2020
With a new focus on the impact of social media on mental health, Facebook and Instagram are testing out hiding “likes” on some posts on US accounts. With the new
Chat App Tips: Create Personal Connections with your Fans
March 23, 2020
Email newsletters and social media are a digital marketer’s bread and butter, but recently chat apps like WhatsApp and Facebook Messenger have been getting increasingly popular for engaging with customers.
SEO Tips for Non-Profits: Why targeting long-tail keywords should be part of your plan
January 8, 2020
Optimizing your content around popular keywords can help your non-profit get found more easily and help bring in new volunteers, champions, and donors to your cause. It will also help
WordPress Security Basics to Keep Your Site Safe
August 23, 2019
“Companies spend millions of dollars on firewalls, encryption, and secure access devices and it’s money wasted because none of these measures address the weakest link in the security chain: the
Walking a Political Tightrope: Environmental Activism in a Partisan Age
June 5, 2019
This morning, we had the opportunity to join a discussion as part of the Steering Committee for the Colorado Outdoor Business Alliance wherein we talked through how COBA should engage
The Solution
What if your online activities connected with your stakeholders? Generated leads and spawned conversations instead of gathering dust? Looked great and got you noticed?
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