Could lifting someone else up to help you thrive?
I was chatting yesterday with a career coach who is trying to reach more people to help with career advancement.
She’s active on LinkedIn, is starting to post to some other social platforms, and has a site, but isn’t getting the level of traction she would like to create new opportunities.
After talking a bit about common problems her ideal clients face, we discussed ways to create content that helps solve those challenges.
Not selling. Just helping.
And we came up with an idea:
What if she interviewed HR managers (people with whom it is WAY easier to connect on LI) about some of the best and well, least-best approaches to job hunting they have seen and posted these to LI? What makes a great resume? How have people gotten really creative in their job searches? What can derail an interview?
This technique may provide some exposure to these HR managers’ organizations, but it helps create tangible, valuable materials for her targets as well.
Sometimes, being the maven and bringing information to the masses can be just as (or more) effective as creating it yourself.
#getcreative #useyournetwork #beamaven
