Rapid Response Collateral Design: VidIQ

Collateral Materials for VidIQ


VidIQ, a San Franciso-based video technology company, engaged Relish Studio for a quick-turn, collateral design project for an upcoming speaking engagement. VidIQ needed to produce and print leave-behind materials for inclusion in a summit booklet for attendees. With less than 36 hours to turn the designs, the Relish team jumped into action.

The challenge for this particular project combined ramping up our understanding of VidIQ’s target audience, marketplace, and brand with a rapid-response turn for the materials. Relish’s account and design teams worked to collect assets, research the marketplace and brand, and put together a first-draft of the collateral materials in 12 hours for delivery to the client. After a round of minor tweaks, the piece was sent to the printer and delivered to the binder on time.