Digital marketing begins by developing buyer personas – semi-fictional representations of your ideal customers based on market research and real data about your existing customers. When you develop a deep understanding of your potential buyers and what information they need while searching for solutions to their problems, you can then target your marketing efforts toward that specific audience. Digital marketing focuses your efforts toward creating valuable content that will attract people to you.
Web visitors are presented with landing pages that provide access to the content offer and require the user to submit a bit of contact information via an online form. Once that form is submitted, the user receives their content and their information goes into your sales funnel where you can help nurture them through the three stages of the buyer’s journey: awareness, consideration, and decision.
We begin our engagement with clients through initial discovery sessions to learn about their business and audience. Every client that on-boards with Relish Studio receives a custom digital marketing plan tailored to the goals of their business
We work with our clients to make the content creation process a breeze. We provide all the assistance you need to create outstanding content that jives with your target audience and converts them into actionable leads. Want to just get this all taken care of so you can focus on what you do best? We can help with that too and can put our team of content specialists to work to produce click-inducing content geared specifically to resonate with your target audiences. From blog posts to website copy, email content, infographics, and social media posts; we’re here to help you engage with your prospects.
As part of the persona-development process, we help identify the online destinations your core audience visits to get answers to their most pressing questions that relate to your products and services. We then deploy your messages where your customers spend their time online and help create opportunities for them to engage with your brand. Through appropriate social media channels and blogger outreach to email marketing campaigns, we work with you to develop and implement effective communication campaigns that drive the right traffic to your website.
Using time-tested SEO best-practices, we’ll help optimize your website to generate the right visitors – it’s not about the most traffic, it’s about getting the right traffic that converts visitors to leads. Through keyword and on-page content analysis, we help create website pages that get found in search engines by your buyer personas. Beautiful design coupled with great content and calls-to-action then help maximize each page’s potential.
We believe that design and development work in harmony to create a cohesive website; a user experience that marries form and function. We provide design services to meet all your design needs including: branding, website design, infographics, call-to-action elements, email templates, photography, collateral, and much more. For development, we usually recommend WordPress for your content management system due to its combination of great functionality coupled with easy-to-use backend. We also deliver custom solutions if your requirements call for even more robust development resources. We tailor solutions to fit your needs.
When you work with Relish Studio, you have a dedicated team to bring you thoughtful branding; creative, digital solutions; lead generation services; and targeted traffic. We’ve worked with clients from a wide range of verticals and architect customized solutions to help businesses amplify their brand and deliver their messages to an audience that is primed to listen. Our philosophy is simple: Craft creative, digital solutions that put your company’s best foot forward. And we all know that is the direction you want to drive your business. Put Relish to work for you.