How Does Digital Marketing Work for You?
Digital marketing begins by developing buyer personas – semi-fictional representations of your ideal customers based on market research and real data about your existing customers. When you develop a deep understanding of your potential buyers and what information they need while searching for solutions to their problems, you can then target your marketing efforts toward that specific audience. Digital marketing focuses your efforts toward creating valuable content that will attract people to you.
Web visitors are presented with landing pages that provide access to the content offer and require the user to submit a bit of contact information via an online form. Once that form is submitted, the user receives their content and their information goes into your sales funnel where you can help nurture them through the three stages of the buyer’s journey: awareness, consideration, and decision.