It’s rarely fun or easy to hear, “No,” when selling your products or services to potential clients.
This manifests in most of us as a fear of rejection which can lead to avoidance of sales conversations altogether.
Almost all of us have some fear of rejection.
Here’s a little tip that can help overcome that fear and lead to more sales: Embrace Rejection to Improve Sales.
Over the years, we have “lost” millions of dollars of sales opportunities. Sometimes these projects were abandoned by potential clients. Sometimes, they just didn’t like what we were selling. In each and every case, a potential client ultimately said, “No,” to me in regard to what I was selling.
Lately, I have been looking at this pool of past rejections as a resource rather than a deficit. See, there’s potential in these rejections.
First, this pool represents a “warm” opportunity to reach back out to people with whom I have a relationship. And many times there are either new sales opportunities hidden in these past rejections or even the chance to receive introductions to others who might be interested in what I have to offer.
Second, this is an opportunity to practice my outreach in a completely safe environment.
See, these people have already rejected me once, so being rejected again has less of a “sting” to it. I can practice my outreach in a completely “safe” environment without the same fear of rejection I might feel reaching out to a fresh opportunity.
How do you tackle fear of rejection and practice your approach to managing it?