| 1 – 3 |
The only time you connect with your audience is when you ask them to donate—no relationship beyond transaction. |
| 4 – 6 |
Once you have established a relationship with your audience (collected an email address, have them follow you on social, etc.), you rarely connect with them through email or other mechanisms to nurture the relationship. |
| 7 – 9 |
You engage with your connections and followers with regular, scheduled outreach telling them more about your organization and/or asking for donations. |
| 10 – 12 |
You have a system through which you create materials to help people understand their challenges, discover solutions, and determine next steps to engage with your organization. |