Relish This Podcast: Episodes

Marketing conversations that help nonprofits thrive.

The Relish This Podcast can be found on iTunes, Google Play, and the other major podcasting services.

Want to be a guest on the show?  Simply visit the ‘Be a Guest‘ link and shoot me your details.

Episode 29: Leverage and Utilize Your Team’s Collective Knowledge For Better Connections and Growth with Danielle Graczyk of Canine Inspired Change

I find myself falling into the “easy” trap all the time. If I can do something easily, the thinking goes, it couldn’t possibly be worth anything, right? But what seems simple to me may actually be incredibly valuable to someone else who hasn’t been steeped in marketing for the past 30 years. On today’s show, … Continued

Episode 28: Building Trusting Relationships With David Facunle of Womb Work Productions

At Relish Studio, we like to think of marketing as a relationship-building activity. And when you’re building a relationship, there’s no better way to slam the breaks on creating a bond than to ask too much too soon. Today’s guest is David Fakunle, the Executive Director of Womb Work Productions. His organization is doing some … Continued

Episode 27: Overcoming Your Nonprofit’s Legal Hurdles with Christian LeFer from Instant NonProfit

As you surely know, starting a nonprofit can be challenging. Nonprofit leaders usually find themselves with way too much to do—and too little time and expertise to tackle every detail. That would be frustrating at the best of times, but even more so when you just want to get your organization up and running so … Continued

Episode 26: Leveraging and Repurposing to Get The Most Out of Your Assets with Francie Saunders of Ubiquitous Empowerment

Are you getting everything you can out of the materials you produce? On today’s show, I had a fun conversation with Francie Saunders, one of the founders of Ubiquitous Empowerment. They’re an up-and-coming organization focused on helping under-served youth communities live happier, healthier lives through increased access to sexual health education and services. The bulk … Continued

Episode 25: Get Your Story Out There With Kate Williams From 1% For the Planet

On this week’s episode, I’m proud to talk to one of my favorite people—Kate Williams, Executive Director of 1% for the Planet. 1% for the Planet, if you’re not familiar with the organization, calls itself “a global movement inspiring businesses and individuals to support environmental solutions through memberships and everyday actions.” Their mantra—”everyone has a … Continued

Episode 24: What does “value” mean?

Early in my freelance career (way before founding Relish Studio) I had the opportunity to cover for a friend going on an extended vacation. After meeting with the client and agreeing we were a good match, I came up with a rate that I thought would win the gig. They quickly agreed—and nearly immediately said, … Continued

Episode 23: Creating Powerful Partner Alignment with Bob and Bill from Shoulder To Shoulder

Today’s guests are Bob Bandoni and Bill Cotter from Students Shoulder to Shoulder. This amazing organization has a REALLY strong Vision of a future where leaders around the world come to their positions from the perspective of ethical purpose. They accomplish this through mentorship opportunities that place students shoulder-to-shoulder with NGOs and the beneficiaries they … Continued

Episode 22: Serving People First to Build Supporters Later with Pavel Reppo from A Fine Mind

How are you building relationships with your stakeholders? My guest today is Pavel Reppo who is the Executive Director of A Fine Mind, a really interesting organization that is helping to bring mental health services to Uganda. Pavel explained that on top of all the challenges faced by Ugandans, there are only 30 psychiatrists to … Continued

Episode 21: Building Stronger Relationships with Lisa McAlister from With Good Cause

I always love talking with Lisa McAlister, founder of With Good Cause, a Boulder-area PR firm dedicated to helping nonprofits and purpose-focused businesses maximize their ability to affect social change. Our conversation touched on many aspects of Purpose Marketing and how it is steeped in helping organizations build lasting relationships with stakeholders to really enrich … Continued

Special Episode: Donation System Optimization with Tim Kachuriak From Next After

Can you make your marketing more personable? I am super excited about this very special episode of Relish This. I had a great conversation with Tim Kachuriak, Chief Innovation and Optimization Officer at Next After. Tim’s business revolves around collecting and sharing data-driven, science-based information around donor optimization. This episode is jam-packed with actionable ideas … Continued

Episode 20: Celebrating Success And Leveraging That Success To Grow with Drew Robertson From Mattersville Vets

How are you celebrating your successes and wins? On this week’s episode of Relish This, I talked with Drew Robertson, the Founder of Mattersville Vets. They are an amazing organization that helps provide Veterans with sustainable housing and support to help them reacclimate to civilian life and thrive. Plus, they work with rescue wolves and … Continued

Episode 19: Leveraging Your Purchasing Power to Influence Markets with Shiv Goel from Green Consumer Project

Have you ever thought deeply about how your purchases are impacting the environment? If you haven’t, now is a great time to learn more about the products you consume and ways we can make better purchasing decisions that will positively influence consumer brands to help save the environment. On this week’s episode of Relish This, … Continued

Episode 18: Understanding the Stakeholder Lifecycle with Debra Fowler from History Unerased

Do you have an understanding of your stakeholder lifecycle? On today’s episode of Relish This, I had a great conversation with Deb Fowler. She is the Executive Director and co-Founder of History Unerased and has a  program that promotes LGBTQ inclusion in the classroom by helping educators with curricula and teaching strategies to talk about … Continued

Episode 17: Creating Awareness And Facilitating Change With Katherine Baxter from ANAW and American Canary

Katherine is doing some REALLY hard work with her African animal charity and has a second one we talked about as well that is all about media awareness. We talked a bit about how to make things actionable instead of just a lot of talk. We discussed ways to reach potential audiences through retargeting (vegans, … Continued

Episode 16: Integrate Values With Your Purpose To Cultivate More Success with Rudy Miick From Rudy Miick Consulting Group

How are you cultivating and nurturing your non-profit’s ecosystem? In this week’s episode, I talk to Rudy Miick from Rudy Miick Consulting Group and we had a great flowing conversation about how non-profits need to be run like businesses. We delve into the importance of building out your vision, mission, and purpose and discuss how … Continued

Episode 15: Utilizing Your Assets To Find Your Donors With Maggie Grout From Thinking Huts

Where are your donors online? My guest today is Maggie Grout, Founder and Executive Director of Thinking Huts. Her organization’s mission is to increase global access to education through 3D printing and they are working to build the world’s first 3D-printed schoolhouse in Madagascar. Maggie is just getting started with fundraising and building awareness for … Continued

Episode 14: Stretching Your Donation To Make It Go Further with Jessica Bachus and the Kenzie Project

How do you make a donation go further? In today’s episode, I talk to Jessica Bachus about her organization, Kenzi’s Causes. We have a great chat about all the things they do to help get presents to kids. She does amazing work all over Colorado and excels at getting in contact with communities who need their … Continued

Episode 13: Activating Profit Centers with Tamra Ryan from the Women’s Bean Project

Does your nonprofit have a profit center? It’s great when you can drive toward your budget goals through donations, grants, and other “standard” nonprofit means of creating revenue. But are you missing an opportunity to deliver even more to your beneficiaries by not creating a way to charge for what you do? Today’s guest is … Continued

Episode 12: Rethinking the Value Exchange to Create Relationships Through Marketing – Rob Smariga from BSCS Science Learning

With a 60 plus year track record of delivering some REAL value to science teachers nation-wide, I was a little nervous about how I was going to bring any juice to the table during this conversation. This week, I spoke with Rob Smariga, Director of Operations and Finance, and BSCS Science Learning. These guys have … Continued

Episode 11: Creating Opportunities for Everyone to Help – Howie Hutchinson from Hope Kids

Keeping your constituents engaged is a challenge in any environment. In today’s episode of Relish This, I spoke with Howie Hutchinson about how his organization, Hope Kids, has continued to facilitate events for families with kids suffering from potentially life-threatening illnesses and keep these important support mechanisms active. One of the biggest takeaways from this episode … Continued

Episode 10: Rethinking Donations and Flowing with Trends – Eileen O’Rourke from GoFarm Colorado

On this episode of Relish This, I had a great conversation with Eileen O’Rourke, the Executive Director of GoFarm Colorado. One of the biggest takeaways from this episode is how to rethink your relationship with donors, particularly in a year when trends have changed. Eileen has seen a drop off in their “big” donor commitments … Continued

Episode 9: Understanding Your Stakeholders with the PHAA

Amazing, multi-guest show with Addie, Lynn, and Wesley from the Pre-Health Achievement Association. This crew is doing some really cool things to help underrepresented minorities pursuing careers in the medical field get paired with mentors to help guide them through the pitfalls in the industry. We chatted about a whole host of opportunities and challenges … Continued

Episode 8: Caring Starts with Connections – Ford Church from the Cottonwood Institute

Today’s guest on Relish This is Ford Church, the Executive Director at the Cottonwood Institute. Ford and his team do some really great work inspiring kids to explore and connect with nature. Their philosophy is that it’s a lot easier to get kids to care about the environment if they have a connection with it. … Continued

Episode 7: Escalating Engagements with Stacey Sanders

My guest this week on Relish This is Stacey Sanders, the Executive Director of Elevating Connections. Elevating Connections is a nonprofit here in Colorado that is on a mission to create opportunities that strengthen the connections between youth, families, and their communities. They do this primarily through events, camps, and other mechanisms that help siblings … Continued

Episode 6: Expanding the Mission – Dan Smink from C1-Partners

Super fun conversation this week with my guest, Dan Smink from C1-Partners. Dan is a kickass digital marketer who has a ton of experience both working on nonprofit Boards as well as providing assistance to Colorado nonprofits with their digital marketing activities. We talked about ways nonprofits can diversify their revenue streams, rethinking  how we … Continued

Episode 5: Global Peace Through Music – Saam Golgoon from World Music Development

Saam and his team are on a mission to promote global peace through music. Though their revenues are down this year, they have managed to keep things rolling through pivots to virtual events and getting a bit creative with outreach and fundraising efforts. We talked through ways to get kids involved with music and tools … Continued

Episode 4: Collaboration and Building Connections – Scott Segerstrom from CYCA

Yay! A new episode with Scott Segerstrom from the Colorado Youth Corps Association. Scott and I chatted about his journey to the CYCA and all the great work they are doing to help bridge the gap between Land Managers and Youth Corps here in the state. Scott faces some interesting challenges coordinating messaging and communications … Continued

Episode 3: Supply Chain and Making Adjustments – Brad Appel from Wish for Wheels

Another fun episode of Relish This! My conversation today is with Brad Appel, Executive Director of Wish for Wheels, a really great nonprofit that has a mission to provide every 2nd grader at Title 1 schools around the country a new bike and helmet to improve their mobility and health. We chatted a lot about … Continued

Episode 2: Overcoming Anxiety in Public Speaking – Margaret Watts Romney from MasterSpeaker Lab

Super informative episode of Relish This! Today, I chatted with Margaret Watts Romney, Founder of MasterSpeaker Lab. Margaret brought a ton of expertise and experience to our conversation around some of the challenges we can overcome when public speaking in any setting. Whether you are getting in front of a huge audience or addressing a … Continued

Episode 1: Engagement and Diversity – Anna Zawisza with Volunteers for Outdoor Colorado

What a great premiere episode of Relish This! Today, I chatted with Anna Zawisza, Chief Program Officer at Volunteers for Outdoor Colorado. In addition to catching up after a fun day of volunteer work rehabilitating trails in the Mt. Evans Wilderness, we talked in more detail about how the VOC can leverage its assets to … Continued