TAP-IN Colorado approached Relish Studio to help create a web portal to support their “reverse-pitch” water resource events to connect water resource managers with enthusiastic tech entrepreneurs. Essentially, instead of coming to an event to pitch a solution, TAP-IN seeks to come bring problems to light and have Colorado’s tech community help provide solutions.
The project began with research in the space to determine audience preferences so that we could deliver branding recommendations that would resonate with both water resource managers as well as tech entrepreneurs. Relish created a brand that appeals to both user groups and provides a clean, modern, non-cliché approach to the TAP-IN Colorado brand.
We then worked with TAP-IN’s content and provided recommendations for ways to make their story pop within a fresh website design. After an asset review, Relish helped build the website using a a responsive website framework and the WordPress CMS to enable TAP-IN to quickly and easily make site updates when desired.
“Relish Studio partnered with TAP-IN because, as individuals and a small business, they understand the value of protecting and conserving Colorado’s natural resources and environment and wanted to be part of an initiative aimed at fostering innovation in the water sector to solve the toughest water challenges our state faces. Pretty incredible! They created a stunning website and logo that exceeded our branding goals and delivered within the very tight time-frame we needed. They were extremely easy to work with, responsive, and adaptable. TAP-IN would not have launched without the support and expertise that Relish Studio provided, and they did it because they believe small business has a role to play in making Colorado a strong, thriving, healthy place to live, work, and play.
— Mara MacKillop, Colorado Water Conservation Board, Department of Natural Resources
Looking to upgrade your branding and website presence to land more business? Contact Relish. We’ll help make it happen.