Connection and trust - hands gripping each other

Honesty Matters: Don’t build relationships on lies

I just received an email from a company claiming to work with Neil Patel suggesting they could produce “just as many leads” as they create for his business. C’mon, guys. I get it. Getting your foot in the door can be a challenge. But let’s not build a relationship on complete BS. When you promise to get … Continued

Two men looking at a computer

Provide Value to Drive Sales

For those who dislike sales, here’s some food for thought. Sales cycles are funny. I’ve landed deals on my first conversation with a client and have stayed in touch with others for years before having them decide to work with me. In each case, I have tried to remember one thing… my job is to … Continued

AI Robot

AI for SEO: ChatGPT is your co-pilot

How is #AI going to change #SEO? I’m sitting in on a great discussion about SEO hosted by WP Engine with John Hessinger, Steffan Kasula, Carmen Domínguez, and Benjamin Rojas. A few takeaways… AI is a tool. It’s not going to produce “final” content that will produce great outcomes if you try using it that way (check out discussions about #EEAT for more). AI will help … Continued

Connected Lego pieces

Persona Development Tip

It’s probably a disservice that persona development usually starts with demographics (and, unfortunately for many, ends there as well). You are spot on that more needs to be explored to create a persona/avatar that is actually helpful for your organization. Here’s what I would recommend for everyone working to try to gain some insights into … Continued

Street crossing button

Don’t Fear Change: You can always go back

Over the next several days, I will post 1 BIG mindset shift you can make to improve your life (business AND personal). These will all be quick, actionable changes you can make TODAY that will help you level up in one way or another. How do I know? Because they have worked for me (and … Continued

Done is better than perfect tiles

Done Is Better Than Perfect

Here’s today’s #mindset shift on which you can take action NOW. Stop worrying about getting things “right”. I’m sure you have heard the saying, “Done is better than perfect.” In today’s world, change is inevitable, so (even if “perfection” was attainable, which it really isn’t), after you have taken the time to get to something … Continued

Celebrating Progress

Today’s #mindsetshift: Take time to celebrate how far you have come rather than always looking at how far you have to go. Aspirational go-getters ALWAYS have a long “to-do” list. And often, that list – and how quickly it can grow – can be daunting. So, the next time you find yourself lamenting how much … Continued

Stu riding his bike in the woods

Your Best Is All You Can Ever Do

Last place. Being the caboose can sometimes be a lonely zone to inhabit, and last night, I dominated that position on the weekly ride I attend with my friends. And I loved it. Just being out in the woods, among friends, doing silly things (last night we all rocked jorts… a particularly goofy look) can … Continued

A photo taken of the speakers from Beast X event.

Up Your LinkedIn Game: Notes from Denver’s Beast X Event

A hail storm, traffic jam, and impossible-to-find parking conspired last night to try to keep me away from Travis Lachner‘s BEAST X event and all failed. I am SO glad I made it. A wonderful group of LinkedIn enthusiasts and influencers were there. We got to hear thoughts on fearless creating and being ok with … Continued

man using an angle grinder

What’s the Best Tool? The One You USE

“What’s the best [insert tool name here] to use?” I get that question a lot, and a recent discussion with Aaron Wrixon brought the idea back to top-of-mind for me. People LOVE tools and are always on the lookout for the next best thing when it comes to managing projects (#pm), content (#crm), and client … Continued

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