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Client Survey

Please fill out all fields. Put "N/A" for those not applicable. The more detailed your answers are, the better we'll be able to target and customize a solution for your needs.

General Information

Your name:

Your email:

Your phone:

What is the name of your company and current (or intended) URL? Who are the primary contacts from your organization and who has final approval on the project? Please list names, titles, email addresses, and phone numbers. What is your intended launch date for the new site? Are there any outside considerations that might affect the schedule (i.e., PR launch, tradeshow, annual report)? Do you have a specific budget range already established for this project? Can this project be divided into phases to accommodate budget and timing constraints? How did you hear about Relish Studio?

Reasons for Website What are the main reasons you are designing/redesigning the website? What are your primary online business objectives with the website? What are your secondary objectives? (Examples include increased sales, marketing/branding awareness, and fewer customer service calls.) Please discuss both long- and short-term goals. What is the main business problem you hope to solve with your website? How will you measure the success of the solution? What existing strategy (both on- and offline) is in place to meet the new business objectives?

Audience/Desired Action Describe a typical user coming to your site. How often is the user online, and what does he/she generally use the web for? How old is the user and what does he/she do for a living? (Use as much detail as possible in profiling your target user. Profile more than one type if appropriate.) What is the primary “action” the user should take when coming to your site (make a purchase, become a member, search for information)? What are the key reasons why the target user chooses your company’s products and/or services (cost, service, value)?

Perception Use a few adjectives to describe how the user should perceive your website. (Examples include prestigious, friendly, corporate, fun, forward thinking, innovative, and cutting edge.) Is this different than the current image perception of your competitors? How is your company currently perceived offline? Do you want to carry the same kind of message through your website? How does your company differentiate itself from competitors? Do you think your current audience differentiates you from your competition? Please list competitor URLs. List the URLs of any sites you find compelling. What specifically do you like about these sites?

Content Do you have a sitemap/navigation structure or outline proposed for the new website? Do you have content needs that extend beyond the standard, in-house generated content (examples include: user-generated content, community-driven content, blogging capabilities, RSS feeds, etc.)? Do you need assistance with content generation or acquisition (examples include: copywriting, photography and illustration)?

Technology What is your target platform, browser or bandwidth (if you know)? Are there specific technologies (Flash, DHTML, JavaScript, Real Audio) that you would like to use on the new website? If so, how will they enhance the user experience? Please describe in detail. Will you need database functionality (customer information gathering, dynamic content generation, search capabilities, personalization/login)? Will you have a need for secured transactions (e-commerce)? Please describe in detail. Will you require other specific programming needs (such as personalization, custom functionality/modules, search capability, Twitter or facebook application development)? Please describe in detail.

Marketing/Updating How will most people find out about your website? What methods of distributing the URL already exist within the company/marketing strategy/business plan? Briefly, what are your short-term marketing plans (specifically, for the site and the 12 months following launch)? Do you have an existing or planned marketing strategy in mind to promote this website? If so, please describe. Do you intend to keep the site updated? If so, how often? Who is responsible for updating and providing content? Do you require a Content Management System (CMS) to update, schedule and manage content materials?